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How old were their buyers? What gender? Where did they live and what did they do?

Ford's market research compiled a personality for cars made by Chevrolet, Buick, and others. Assign a persona to competitors' products (and yours) to understand how to differentiate.Chief among their mistakes was the selection of the name "Edsel," as opposed to the more modern and catchier names that performed much better in market research. Ford learned this the hard way with the massive flop of their much-anticipated Edsel car. Decisions that are contrary to scientific market research is a death knell.Mutual funds saved the day with large trades that stabilized the market in the aftermath. The post-mortem of the 1962 crash revealed that an uptick in trading from rural, female, individual traders caused the spook. Look beyond critical narratives that cast typical heroes and villains.

The timing of the holiday "cooled" frantic managers. The crash of 1962 would have produced a significantly worse impact had it not reach its peak just before Memorial Day 1962. Don't discount the impact of fixed and external influences.AT&T's stock at $100 a share was the tipping point where the crash of 1962 righted itself. Major companies serve as bellwethers in the market, then and now.This act significantly rallied the market but was unintentional. In 1969, fund manager John Cranley cleared out AT&T's stocks with a large order. In the crash of 1929, Exchange boss Richard Whitney jauntily placed a trade in hopes to boost the market and failed.